There is no culture for cinnamon rolls here. Just like there isn't any for donuts. But Cinnabon (B1-60 Raffles City, 252 North Bridge Road) draws a crowd which has likely coalesced from folks who've had it, liked them and wanted some of it (like me). Though I do suspect it's also formed largely in part from a generation of people who's never had them and in another part, people who join queues because they are there. Nothing attracts a crowd like a crowd.
We've bought them a couple of time since they've open. Prior to that, it was a very long time back since we've last had it. I like myself a cinnamon roll now and then but cravings are far and few in between. Now we also know that there's no cinnamon in the Chocobons and the originals are the better tasting ones. Note to self : their espresso is really bitter. Not necessarily a good thing.
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